Eric Blum

Eric Blum is the Executive Vice President of Food & Beverage Accounts at Signals Analytics, a Decision Science as a Service company, that enables global organizations to continuously experience the “aha moment” through Signals Playbook™, a cloud-based analytical intelligence platform that transforms the world’s unconnected data into actionable insights to enhance customer experience, optimize product portfolio health and propel innovation. Eric is a Senior Marketing executive with 16 years experience from the leading food company worldwide, Nestlé, and 5 years as entrepreneur and consultant in Israel. Eric brings strong expertise in brand strategy and implementation, product and business development, for both retail and out-of-home.

Recent Posts

Bubble Burst—Is Sparkling Water the New Soda?

Posted by Eric Blum

“Consumers want bubbles. But they want healthy bubbles.”—Marco Settembri, Chief Executive Officer at Nestle Waters.

Jan 03, 2017